The role of designing attractive signage to capture the attention of the customers is often ignored by business owners. The reality is that signboards help to drive the attention of potential customers to a business. If a signage is hanging inside or outside a store, if it is found in an attractive style then the viewers will be attracted towards it instantly. 

Most businesses already understand that signs and visuals draw people’s attention to a brand and a product. As per a survey 64 percent of the small businesses across the country believe that impressive sign designs are a good form of advertising to make people notice a company. So that choosing the best Sign Board Manufacturers in Chennai is also very important.

This proves how necessary it is to place attractive signage somewhere on the roadside or at an ideal place within a shop. Many times , people stop after looking at fantastic signage and making purchases although they don’t have any intention to stop in such a spot. Signages should count as part of a company’s overall business plan.

Choose the colour wisely:

Color option plays an important role in creating a distinctive and unforgettable signage design. It is evident from the fact that we instantly identify red with Coca-Cola and yellow with McDonald ‘s products.

Even though signage is of smaller sizes, we all quickly realize that we prefer using colors. For example, we immediately spot red color. Preferring to use a bright color to catch the attention. Pay attention also to psychology of color when creating iconic signs in branding and marketing.

Design it readable:

Everyone’s business signage needs to compete with a lot of many other graphic designs both in and out of your shop for grabbing the attention. Your sign message has to hit the viewer in one look.

The best  way to have your signage message to attract the individuals is to create a difference in its design. Contrast is a major factor in making an engaging message.

Most of the Signage Chennai either have text or graphics throughout the foreground and contrast is provided by a single color throughout the background. Because of the contrasting effect audiences can read your signage text from any distance.

Use bigger fonts:

Your business signage needs to be clearly visible from any distance to the audience. Unless it fails, then the design fails in its function. Make sure you use bigger letters that assure quick visibility.

A general rule is that for every 10 feet away you can raise the letter height by an inch. That means the letters must be 10 inches tall for a signage to be easily visible from 100 feet.

Use of the right font is also a key for the attractive signage creation. Various types of fonts have various effects on readability. Therefore you should select the right font to make it more readable for your audience. HiTech Vision is the best LED Sign Boards in Chennai and have more experience in creating creative signboards.